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Brandon Chua

‘Go Aktif dengan Daia’ Event Promotes Active Lifestyles and Family Bonding with Brand Ambassador Lisa Surihani

Daia, a leading laundry and homecare brand, hosted its first-ever fun run, "Go Aktif dengan Daia." The event was designed to bring families together for a day of laughter, fun, and bonding. Daia's brand ambassador, Lisa Surihani, joined the event and emphasised the importance of an active lifestyle and family bonding. She also showed how hijab users and families can always stay fresh and enjoy themselves even during active pursuits, thanks to Daia Hijab All Day Freshness, an innovative sweat odour control solution. (center) Effendi, Country Director of Gentle Supreme Sdn Bhd, and (center from right) Lisa Surihani, Daia Brand Ambassador, with participants at Malaysia's first detergent brand-organised fun run, "Go Aktif dengan Daia." With more than 3300 participants, the 'Go Aktif dengan Daia' event treated attendees to a day filled with exciting activities that encouraged them to engage in physical activities together. At the heart of the event w
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Nadia Razak

Daia Introduces Daia Hijab All Day Freshness

An Innovative Solution for Sweat Odour Control: Fresh For Hijab, Fresh For Family! Most Muslim women in Malaysia wear hijabs. Hijabs have also expanded in functionality and style with the arrival of new hijab fashion trends. However, Malaysia’s hot and humid climate, coupled with the current heatwave felt across the country causes everyone to sweat a lot, men, women, and children alike. With temperatures reaching up to 35°C in some parts of Malaysia, wearing a hijab can be very challenging. As wearing a hijab involves covering the head for a lengthy amount of time, this causes increased humidity in the hair, which leads to the hijab getting stained with sweat residue. Aside from that, since sweat produces an unpleasant odour, it makes hijab users feel uncomfortable, and anxious, often undermining their self-confidence. As a testament to its commitment to innovation and to meeting the evolving needs of Malaysian consumers, Daia, a leading laundry, and homecare brand introduces Daia Hija
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