New Eco-Plus concept store strengthens commitment to affordable essentials amidst rising living costs. Eco-shop, Malaysia’s leading affordable household retailer, celebrates a significant milestone with the opening of its 300th store at NU Sentral, Kuala Lumpur, coinciding with its 21st anniversary. This latest addition is also part of Eco-shop’s expansion of its Eco-Plus concept, a store format designed to provide an elevated shopping experience while maintaining the brand’s commitment to affordability. The NU Sentral store is the third Eco-Plus Concept Store, following successful openings in other locations. This concept was developed to offer urban shoppers a wider variety of household items, kitchenware, personal care products, and snacks at exclusive fixed price points of RM 2.40, RM 6.00, and RM 10.00 only available at NU Sentral store. With an emphasis on convenience and affordability, the Eco-Plus concept is a reflection of Eco-shop’s evolving approach to meeting the needs of t
