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Siti Aminah Jalal

F&N Launches "Biar Ori, Baru Sempoi" Campaign to offer Malaysians their favourite Teh Tarik on-the-go!

Teh Tarik, the unofficial national frothy tea drink has been a favourite amongst locals for generations. But due to an increasingly hectic and active lifestyle, Malaysians has less time to sit and sip their teh tarik. With this in mind, F&N Beverages Marketing Sdn Bhd, one of the largest beverage manufacturers and distributors launched F&N Teh Tarik in an on-the-go convenient format in April 2020 to address this need. The new brand campaign reinforces the brand positioning “Biar Ori, Baru Sempoi” and features an exciting brand film and a theme song entitled “Biar Ori, Baru Sempoi, exclusively sung by popular homegrown singer and rapper, MK K-Clique. (from left) Izanie Nadzim (Head of Insights) , Tiffany Tan( Head of Marketing, F&N Dairies), MK K-Clique, Thompson Chuah (Marketing Manager, F&N Dairies), Ng Eng Cheang (Managing Director, Commercial Operations Malaysia), Chan Poi Ling (Director, Modern Trade & E-commerce) attended the launch of ‘Biar Ori, Baru Sem...
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Zulfadli Bin Yusmar

F&N Launches Sunkist Tropical Orange Ice Confections, A New Wave of Juicy Refreshment

First in Malaysia high Vitamin C ice confection in fun tubes and shareable tubs F&N Creameries Sdn Bhd famed for leading ice confection brands including Magnolia and King’s, is expanding its ice cream division through partnership with Sunkist Growers through the introduction of the Sunkist Tropical Orange Ice Confection line. The line is creating buzz by raising the bar for commercial ice confections by using orange juice instead of orange flavours. Leveraging the combined heritage and brand trust of F&N’s 140 years of providing pure enjoyment and pure goodness, and Sunkist Growers’ 130 years of exceptional produce from family-owned citrus farms in California and Arizona, the Sunkist Tropical Orange Ice Confection innovatively blends the zingy taste and health benefits of citrus for an all-new category of ice confections that is Citrusly Syok! Available in shareable tubs and single serve tubes, it is the first commercial ice confection in Malaysia that is high in Vitamin C with...
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