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FOR IMMEDIATE RELEASE Goodday Charge Debuts Revamped Campaign In Legitimising eSport As A Sport, Collaborating With Malaysia’s Top Esports Athlete, xNOVA, As The Face Of The New Campaign As the first milk brand to advocate for esports, GooddayCharge, is packed with energy and ten nutrients of Multipro® to charge up athletes of today 31st OCTOBER 2023, KUALA LUMPUR - Fresh off their launch of the repackaged Goodday Charge, Goodday unveils xNOVA, Malaysia’s leading esports athlete and 2022 Asian Games bronze medalist, as the face of their campaign to create greater acceptance and legitimise esports as a sport on par with sports. Officiating the launch was Youth and Sports Minister, Hannah Yeoh, Santharuban Thurai Sundaram, Etika’s Chief Executive Officer of Etika Group of Companies for Malaysia, Singapore & Brunei, as well as Amy Gan, Etika’s Vice President of Marketing, in the presence, Ahmed Faris Amir, CEO of Esports Integrated, xNOVA, stakeholders and members of t

With Goodday KidSTART, Goodday Milk aims to empower the next generation with a solid foundation to build their business dreams while cultivating good financial habits and critical life skills. In conjunction with World Children’s Day, Goodday Milk is proud to launch Goodday KidSTART, Malaysia’s largest-ever kid-preneur programme aimed at catapulting the business dreams of bright, savvy and passionate children between ages 7 and 14. Whether it's through a nutritious range of products or meaningful initiatives, one of Goodday Milk’s focus has always been on bringing goodness and enriching the lives of children. In 2021, Goodday Milk initiated the "Happee PPE Campaign", which saw kids all over Malaysia design joyful new looks to the otherwise mundane-looking Personal Protective Equipment (PPE) worn by frontliners, treating their peers hospitalised with Covid-19. The winners were each awarded an RM10,000 education fund with their designs printed on 10,000 units of PPE’s. This

Goodday Milk to brighten mundane PPEs with winning designs and provide winners of Goodday’s Happee PPEs contest with education funds worth RM10,000 each Bringing smiles to Malaysian children, the country saw many young artists come together for Goodday’s Happee PPEs campaign to spread joy and cheer to their hospitalised peers during this challenging time. Goodday Milk, one of Malaysia’s favourite milk brands since 1968, launched the campaign in conjunction with World Children’s Day to allow children to give personal protective equipment (PPE) a joyful new look. Spreading goodness through both their nourishing beverages and people around them, the brand showcased the winning designs on customised PPEs, which were handed over to Puan Ariesza Noor, Chief Corporate Officer, KPJ Healthcare Berhad here at KPJ Damansara Hospital on the 17th of December. Proving their artistic skills were like no other, Auni Maisarah Binti Mustaffa (11 years old), Choong Xin Yu (6 years old) and Chua Ee Xin (5

Goodday Aussie Fresh to give popular dairy preparations such as coffee and family favourite desserts, an elevated texture experience. Carefully crafted to create memorable experiences, Goodday Milk, one of Malaysia’s favourite milk brands since 1968 has recently launched its Goodday Aussie Fresh pasteurised milk. From the land down under all the way to Malaysia, Goodday Aussie Fresh is made with 100% Australian Milk. Aromatic and luxurious, milk lovers can be certain that Goodday Aussie Fresh will be the perfect twist to their beverages and culinary delights, anytime, any day. Living up to its over 50 years of heritage in Malaysia, Goodday Milk aims to share the goodness of its products through this exclusive pasteurised milk range that not only treats one’s taste buds, but is also rich in nutrients such as calcium and protein. Meant to entice the palate of consumers, Goodday Aussie Fresh will make your coffee something you look forward to everyday, through its creamy and smooth textur

Goodday Milk will spearhead the creation of cheerful PPEs to give the usual white attire a bright and positive makeover. Goodday Milk, one of Malaysia’s favourite milk brands since 1968, will be embarking on a Goodday’s Happee PPEs contest this World’s Children Day to spread goodness and positivity among hospitalised COVID-19 patients. This one-of-a-kind contest will encourage children to create cheerful artwork which will be printed on personal protective equipment (PPE) used by frontliners in children’s hospital wards. Goodday’s Happee PPEs contest will run from 25 October until 14 November 2021 and will be open to all young artists aged between 5 and 12 years. While bringing nourishment for Malaysians, as a brand, Goodday Milk has always focused on bringing more goodness to the communities they serve. Whether it is through acts of community service or creative campaigns that introduce consumers to new experiences. The Goodday’s Happee PPEs contest, conceptualised in partnership with

Malaysians can look forward to rewarding contests and exciting offers for Goodday Milk Fest 2021. Goodday Milk, one of Malaysia’s favourite milk brands since 1968, is holding its annual Goodday Milk Fest once again this year. The celebration aims to spread the goodness of Goodday Milk and thank Malaysian consumers for their continuous support for more than half a century with exciting offers and prizes to be won. This year, the Goodday Milk Fest is back not just with exciting deals but also with the all new Goodday Milk packs in-store. Packed with the same goodness of milk, Malaysians will now be able to enjoy Goodday Milk and its many variants in a fresh new look with the same great taste. “Every year during Goodday Milk Fest, we always aim to come up with initiatives to reward our loyal consumers. This year we wanted to introduce the idea of keeping yourself refreshed as we deal with the effects of the pandemic. As a result, we decided to come up with a fresh look for Goodday Milk t

Goodday Milk launches ‘Goodday Sebarkan Kebaikan’ campaign in spirit of the holy month Bringing goodness to the community during the holy month of Ramadan, Goodday Milk, one of Malaysia’s favourite milk brand since 1968, has recently announced the start of their Goodday Sebarkan Kebaikan campaign. Through this initiative, Goodday Milk will make it possible for Malaysians to undertake acts of charity right from their own homes. The campaign will run throughout the holy month, from now till 12 May 2021. The month of Ramadan is not only one of the holiest months for the Muslim community, but is also meant to be a time of self-reflection, to see how one can be better individuals in their community. This spirit of selflessness and community is much more heightened in current circumstances, as many people are going through various challenges in the wake of the COVID-19 pandemic. As a brand that stands for the good of the community and consumers, Goodday Milk’s latest campaign is intended to