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Hijrah’s Bermula Dari Hati Campaign Encourages Malaysians To Support The Underprivileged Communities In Times Of Need

Hijrah extends help to the community by donating hospital beds and providing essential items to those in need Cultivating the importance of adding value to the community, even during dire circumstances, Hijrah, Malaysia’s go-to sweetened creamer worked closely with Harian Metro for its Bermula Dari Hati campaign. Together with the support of the National Disaster Management Agency (NADMA) – COVID Special Aid, this impactful campaign aimed to extend a helping hand and reduce the burden for our frontliners as well as those in need. As regulations start to ease and various sectors open once again, it is no doubt that the fight is far from being over. While we look towards a hopeful future, the pandemic has resulted in several vulnerable groups in the community being in need for basic necessities. Recognising the need to make a difference and alleviate the worries of both the underprivileged and those tirelessly combating the virus, Hijrah’s Bermula Dari Hati campaign will be able to prov