Rich, creamy foam lathers & spreads easily, cleanses effectively and gently without rubbing Plans to initiate fun educational activities to help children develop voluntary handwashing habits Kirei Kirei, which means “Clean Clean” in Japanese, is an anti-bacterial foaming hand wash that has finally made its debut in Malaysia this month. It is the No. 1 Hand Wash* brand in Japan and is widely available across several Asian countries with Korea, Singapore and Thailand also holding the number one position in hand wash category in their respective markets. Launched in 1997, Kirei Kirei was developed after a series of mass outbreaks of food poisoning in Japan caused by pathogenic E.coli bacteria which became a big social issue in 1996. Beyond developing a product that addresses the spread of bacteria, the brand undertook a social mission to establish a habit of handwashing to protect children from germs. As this habit can only be established with parents’ and teachers’ guidance at homes
