#KotexRiseUp empowerment camp organized in conjunction with launch of newly improved Kotex Total Protection Overnight range Global leading feminine hygiene brand, Kotex brought a group of all-female participants consisting of loyal Kotex consumers, winners of its social media contest, members of the media, and top influencers together for a two-day empowerment camp. Themed #KotexRiseUp, the camp sought to instil confidence and inspire participants to reach their potential, in line with its brand ‘Period or Not, She Can’ belief. A series of activities were planned to help the participants overcome fears and anxiety, build resilience, and gain confidence. Led by coaches, participants experienced riding a 160-metre Flying Fox, jumping into a lake from a 5-metre platform and swimming 50 metres across the lake. These outdoor challenges, which may seem daunting for some, provided both mental and physical learning experiences that can be used also to unlock new possibilities in life. The #Kot
