Kotex® empowers and enables women to pass the pads loud and proud with its nationwide #PassTheKotex movement in an effort to destigmatize sanitary pads. Ever felt like you’ve had to keep your period a secret and hide your pads away? Women do this when they’re on their way to the restroom, when they pull it out of bags, when they pass one to a friend, and the list really does go on! The stigma surrounding periods is something that has been prevalent in Malaysian communities for a long time, and Kotex aims to change that. Kotex is empowering and paving the way for women and girls to challenge the stigma around sanitary pads by launching their signature range Soft & Smooth in a whole new look under their Nothing to Haid campaign. The pads now come in vibrant, batik-inspired designs which aim to not just normalise pads, but glamorise them! Kotex encourages women to stop hiding their haid and pass their pads loudly and proudly. In conjunction with the launch of the Soft & Smooth...
