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Lay's Unveils Globally-Inspired Flavors in Malaysia: A Delectable Journey from Korea to America to Mexico

Ever fancied relishing the spicy notes of Korea, the tang of American ketchup, or the zest of Mexican chili lime without leaving the comfort of your home? Lay’s, renowned as the world’s #1 potato chip brand according to Euromonitor International, recently made this dream a delicious reality for snack aficionados in Malaysia. In a bid to satiate global culinary curiosities, Lay’s introduced three limited edition flavors: Lay’s Spicy, Lay’s Tomato Ketchup, and Lay’s Chili Lime. Each one is inspired by the tastes that resonate deeply with Korea, America, and Mexico, respectively. Aditya Ahuja, Commercial Director for Pepsico Foods in Malaysia, Singapore & Pacific Islands, at the flavor's introduction, encapsulated the vision behind this initiative. He remarked, "Our intention is to sprinkle joy with each bite, transporting our Malaysian consumers straight to the heart of Korea, America, and Mexico." True to his word, every crunch promises a flavor voyage. The Lay’s Spicy

Lay’s and KFC Launch First Limited Edition Hot & Spicy Chicken Flavor Potato Chips in Malaysia. Limited Time Only!

Lays’ x KFC Hot & Spicy Chicken flavour potato chips are available Ć  la carte or in combo meals at all KFC stores in Malaysia from 28th April 2022 for a limited time only Participate in the Crispy Chip Tongue Twister Challenge and receive free Lay’s x KFC goodies Malaysia’s most loved fried chicken and World’s No. 1 Potato Chips* have joined forces to introduce finger-licking fried chicken in chip form! The Lay’s x KFC Hot & Spicy Chicken flavor potato chips is available in both ala carte and burger combo from 28th April 2022 onwards & Bucket combo from 10th May 2022 onwards, exclusively at all KFC stores in Malaysia for a limited time only. Commenting on the collaboration, Aditya Ahuja, Pepsico Commercial Director Malaysia & Indonesia said, “At Lay’s, we pride ourselves with delivering smiles and joy to potato chip fans with unique innovations that explore different localized flavors. There is no questioning of the popularity of KFC Hot & Spicy flavor amongst Malay