Collaboration initiatives to be rolled out in stages, providing greater convenience for customers across Touch ‘n Go and MR DIY on-line and off-line channels Effendy Shahul Hamid, Group Chief Executive Officer, Touch ‘n Go Group (left) is seen here with Adrian Ong, Chief Executive Officer, MR D.I.Y. Group Berhad. Touch ‘n Go Group and MR. D.I.Y. Group (M) Berhad announced that they have entered into several strategic collaboration initiatives to enhance customer experience across multiple on-line and offline channels. Aside from bringing greater benefits and convenience to their sets of customers and users, these initiatives are ultimately aimed at ensuring a more relevant approach to marketing through personalisation of offers on the back of data and analytics capabilities. Today, shoppers can already top up their Touch ‘n Go cards at all MR D.I.Y stores as well as use their Touch ‘n Go eWallet to make payments for purchases at these stores and MR D.I.Y’s e-commerce website www.mr
