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The All-New MAGGI® Mi Goreng Laksa Warisan Set to Excite Malaysians’ Taste Buds With its nostalgic aroma and its rich taste and texture, it is no surprise that the Laksa is an icon of Malaysian cooking tradition. In celebration of Malaysians’ love for Laksa, MAGGI® is paying tribute to the heritage of this Malaysian classic dish as it unveils the brand-new MAGGI® Mi Goreng Laksa Warisan with its authentic taste and distinctive aroma. Professor Dr Shahrim and Anis Nabilah showcasing their culinary skills At the launch event staged at the vintage-themed mansion, The Agam in Kuala Lumpur, Mr. Juan Aranols, CEO of Nestlé (Malaysia) Berhad said “As a brand that has over 50-year history and a meaningful space in the hearts of Malaysians, MAGGI® continues to proudly celebrate our heritage in all our offerings. Today, we are delighted to be part of the celebration of Malaysia’s vibrant Laksa dishes as we present our latest product innovation that pays homage to our nation's diverse and d...

MAGGI recently rolled out its brand new range of instant noodles, MAGGI Nutri-licious, for discerning consumers who seek healthier choices in food consumption. MAGGI Nutri-licious is the first instant noodles in Malaysia to be certified with the Healthier Choice Logo (HCL) [1] , a voluntary front-of-pack labelling initiative by the Ministry of Health for heathier food choices. MAGGI's healthier range of instant noodles Nutrilicious MAGGI Nutri-licious comes in two Italian-inspired flavours, Aglio Olio and Tomato Delight, both made with whole grain wheat flour sourced from Australia. Utilising air-dried technology, the noodle cake is baked to reduce the fat content as well as to make the noodles springier in texture. Besides the goodness of whole grain, it is also a source of protein, fibre and vitamin B6, providing a healthier option for the entire family. According to Mr Juan Aranols, Chief Executive Officer, Nestlé (Malaysia) Berhad, MAGGI Nutri-licious is a timely introduction ...

Resipi Berani MAGGI® Season 2 Lines Up Celeb Mentors, Judges & Culinary Thrills MAGGI® is returning with its six-episode reality show, Resipi Berani MAGGI® Season 2. From a pool of 2,000 women, 12 mentees made the cut to take on a series of culinary and entrepreneurial challenges for the grand champion title. Set to surprise and excite, the Resipi Berani MAGGI® Season 2 will showcase the endeavours of the mentees through various criteria and challenges, and be tested in the areas of Personal Growth, Business Acumen and Cooking Skills. Some notable challenges which the mentees will experience include the preparation of their signature dish and re-invention of an authentic Malaysian dish with unique ingredients! Beyond culinary challenges, mentees were also tasked to observe elements such as food sustainability, business viability as well as leveraging on content creation for social media platforms. The reality show returns with its three prominent MAGGI® Mentors - Food Enthusiast an...

Raises Funds for Hope Place and Special Needs Society Kuching MAGGI teammates celebrating the launch MAGGI “Jom Masak & Berkongsi Bersama" Hari Gawai or Gawai Dayak celebration symbolises the Sarawak community’s unity, aspiration and hope. It has been a tradition for MAGGI to host the Gawai festivities for many years now and this year it returns with the MAGGI’s "Jom Masak & Berkongsi Bersama" campaign in conjunction with the annual celebration. Celebrating the Gawai festival this year is especially meaningful after two years of COVID-19 pandemic restrictions. Through this campaign, MAGGI hopes to bring cheer and togetherness to the Sabah community by organising various celebratory activities including recipe sharing, onground roadshows and a Corporate Social Responsibility (CSR) fundraising initiative to support those in need. Throughout the campaign duration, MAGGI will raise funds through every MAGGI’s "Jom Masak & Berkongsi Bersama" contest ent...

Distributes 120,000 Bowls of ‘MAGGI Bubur Lambuk’ to 200 locations across Malaysia Juan distributing MAGGI goodies to a member of MAB. Every year, MAGGI looks forward to the distribution of its nutritious and tasty MAGGI Bubur Lambuk, an enjoyable tradition for many Malaysians. To celebrate the Ramadan spirit of sharing and giving, MAGGI is expanding its Bubur Lambuk distribution this year to more than 200 locations across Peninsular and East Malaysia. MAGGI is collaborating with Food Aid Foundation (FAF) and Malaysia Association for the Blind (MAB) to distribute over 120,000 bowls of nutritious MAGGI Bubur Lambuk to B40 families, orphanages, welfare homes and charitable organisations throughout the month of Ramadan. Through the collaboration with FAF and MAB, this year’s Bubur Lambuk distribution will also include the homeless communities, people with disabilities as well as healthcare workers and frontliners who remain devoted to their role in protecting the communities throughout th...

In the spirit of giving and sharing, Nestlé’s ‘MAGGI Gong Xi Masak, Gong Xi Meriah’ Chinese New Year campaign raised RM81,000 in support of ten elderly care homes across Malaysia. Senior citizens at Rumah Charis receiving goodies from MAGGI Nestlé has reached out to senior citizens in these homes to learn and understand their needs for essential items such as food supplies, household necessities, wheelchairs, mattresses, and electrical appliances including microwave and rice cookers. Some of these homes also experienced property damages due to the massive floods in December last year and require support in upgrades and repairs of their living facilities. According to Geetha Balakrishna, Business Executive Officer of MAGGI, Nestlé (Malaysia) Berhad, “MAGGI is a brand made for Malaysians. As such, in the spirit of the Chinese New Year, we extended our initiative to our senior folks as a gesture of appreciation with the hope that our contributions will bring them some festive joy, remini...

The MAGGI Sah Malaysia campaign which launched in August last year has concluded with the distribution of 50,000 meal kits to B40 households in need MAGGI expressed its appreciation towards healthcare and frontline heroes in Malaysia with MAGGI Hot Cups and MAGGI HotMealz distributed to hospitals and quarantine centres (PKRC) Uplifting Communities in Need in the #KitaJagaKita Spirit From left to right: MAGGI Representatives (Queenie Lim and Aza Morni), Redzuan bin Hanafi (Chairman of PPR Batu Muda), Red Crescent Representatives and Jasmine Rice Representatives at the MAGGI Sah Malaysia meal kit distribution at PPR Batu Muda As part of the MAGGI Sah Malaysia campaign last year, the MAGGI Sah Malaysia Shop & Reward Contest successfully raised 50,000 MAGGI meal kits for B40 communities across Malaysia. The meal kits include essential food items distributed to vulnerable households, as part of Nestlé Malaysia’s ongoing commitment to support Malaysians throughout the ongoing pandemi...

Approximately 1,000 students from 350 schools in Malaysia participated in the MAGGI® Secondary School Cooking Competition 2021 Grand Winner, Rafidah The recently-concluded MAGGI® Secondary School Cooking Competition 2021 (MSSCC 2021), organised in collaboration with the Ministry of Education Malaysia, returned this year with the theme “Anda & MAGGI, Sajikan Kelainan Untuk Inspirasi Harian” (You & MAGGI, Serving Different Dishes for Daily Inspiration), set to discover and nurture outstanding culinary talent amongst the youth in Malaysia. Approximately 1,000 aspiring young students, aged between 13 to 15 years old from 350 schools across the nation displayed not just their extraordinary cooking talent, but also to make the right nutritional choices with the ‘Pinggan Sihat Malaysia’ or ‘Suku-Suku Separuh’ (Malaysian Healthy Plate / Quarter-Quarter Half) concepts towards building healthier eating habits. The MSSCC 2021 marks MAGGI®’s 25th year of collaboration with the Ministry of...

As part of its Program Mentor Wanita Cukup Berani MAGGI® (PMWCBM) campaign, MAGGI® announced the roll out of its new reality TV series – Resipi Berani MAGGI®. The six-episodes reality TV series will be broadcasted weekly and commences on 14th July 2021, featuring 8 contestants going through a series of culinary and business-entrepreneurial challenges set by 3 MAGGI® mentors. The Resipi Berani MAGGI® TV Series aims to showcase the transformation and success stories of women who are part of the Program Mentor Wanita Cukup Berani MAGGI® in year 2020. Official Launch of Resipi Berani MAGGI by Juan (R) & Geetha (L) As part of the Program Mentor Wanita Cukup Berani MAGGI® (PMWCBM) campaign, MAGGI® unveiled its new six-episode TV series – Resipi Berani MAGGI®. The show complements the campaign’s learning and empowerment journey, as it has provided skills and leadership enhancement opportunities for the show’s contestants – also known as mentees, while showcasing their transformative jour...

A bowl of bubur lambuk is a must have every Ramadan and is considered a comfort food to many in Malaysia. Embracing the holy spirit of Ramadan, 130,000 bowls of the famous MAGGI® bubur lambuk were freshly cooked by MAGGI® chefs to be distributed to 135 locations throughout Malaysia including Sabah and Sarawak. MAGGI Chefs preparing bubur lambuk for distribution The key beneficiary groups to receive the MAGGI® bubur lambuk this year were the frontliners comprising of the Angkatan Tentera Malaysia (ATM), Badan Organisasi Mencegah Bencana Alam (Bomba), Polis Diraja Malaysia (PDRM), government offices and healthcare workers, all of whom have selflessly devoted their time and energy in the nation’s fight against the COVID-19 pandemic. The MAGGI® bubur lambuk were also distributed to the communities in need such as the B40 families and the residents of 52 Program Perumahan Rakyat (PPR), as well as orphanage and welfare homes. Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestlé...

Program Mentor Wanita Cukup Berani 2021 MAGGI® is back bigger, bolder and better as it rolls out a new and enhanced journey, in response to the challenges faced by women amidst the COVID-19 pandemic. Participants of the Bengkel Online Wanita Cukup Berani MAGGI® will have the opportunity to attend the all-new exclusive Masterclass: How To Run A Food Business conducted by entrepreneur Anne Idris & Chef Muluk, providing an in-depth guidance on how to kick start or improve an existing food business. Program Mentor Wanita Cukup Berani 2021 MAGGI® retains its mentorship journey for potential candidates to receive seed capital from MAGGI® Malaysia. In conjunction with the International Women’s Day 2021, MAGGI® celebrates the tenacity of Malaysian women by launching the second phase of the Program Mentor Wanita Cukup Berani MAGGI®. The programme follows on the trailblazing success of its 2020 predecessor that was participated by more than 900 women, with the aim to upskill women and build ...

MAGGI®’s recent “Sajian Dikongsi, Kebahagiaan Dirai” Chinese New Year (CNY) campaign brought festive joy and support for the welfare needs of senior citizens in care homes across the nation, many of whom were deeply impacted by the COVID-19 pandemic. Recipient Ms. Wendy Yap, Founder of Persatuan Rumah Caring Kajang MAGGI®’s Corporate Social Responsibility (CSR) initiative received an overwhelming 1.18 million entries through its CNY Campaign, which raised RM118,000 for more than 11 elderly care homes across Malaysia. The 2-month “Sajian Dikongsi, Kebahagiaan Dirai” campaign which ran from January to February, saw MAGGI® contributing RM0.10 for every contest entry it received from the public. These homes will be receiving upgrades to their living facilities as well as contributions in the form of food supplies and household items. Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestlé (Malaysia) Berhad said, “Staying true to our brand promise, You and MAGGI® Cook the Differe...