Implementation of the Mercedes-Benz strategy in driving retail transformation: offering a holistic customer experience through direct sales of Mercedes-Benz Cars. Mercedes-Benz together with all its retail partners agree on key points for the introduction of the agency model in Malaysia. As the first in this region, the implementation in Malaysia is expected in September 2023 Kuala Lumpur. Mercedes-Benz has reached an agreement with its retail partners on the key points to introduce the agency model in Malaysia. The company will drive the transformation together with all its retail partners to meet the changed customer needs in the digital era. Sagree Sardien, CEO & President, Mercedes-Benz Malaysia said “We are excited to share a major milestone in our mission to strengthen customer loyalty for the Mercedes-Benz brand. Through a close partnership with our esteemed retail partners, we will jointly embark in taking the next step towards revolutionizing our sales model. As the first
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