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Mitsubishi Motors and myTukar Collaborate to Digitalize Customer Experience

MITSUBISHI MOTORS MALAYSIA (MMM), the official distributor of Mitsubishi Motors vehicles in Malaysia, announced a strategic collaboration with myTukar to bring technological innovation to its customers via the launch of the Mitsubishi online showroom. MMM’s first online showroom is a collaboration with myTukar, Malaysia’s fastest growing pre-owned car trading platform dedicated to meet customer’s demands by providing a digitally enhanced experience for customers to research or to purchase a Mitsubishi car online. The Mitsubishi Online Showroom may be found here https://www.mitsubishi-motors.com.my/onlineshowroom/ Faced by the challenges of the COVID-19 pandemic, MMM rose to continuously innovate in order to improve customer’s purchasing journey by leveraging on technology enhancement. The Mitsubishi online showroom has narrowed-down to these fundamental processes from a traditional to a digital car-purchasing journey: 360’ Virtual Showroom The Mitsubishi online showroom offers a 360-de