Showing posts with the label NCT 127
Show all

Posts

Image
Nadia Razak

Discover the PUMA SLIPSTREAM, an Iconic Model with a Campaign Featuring NCT 127

PUMA’s Slipstream, born in the ‘80s, celebrated in the 2000s, and reimagined today The Basketball Shoes Which Took Over the Court in the 1980s Appears in Street Fashion Combining basketball heritage with contemporary street wear cues and dynamic lines. Discover its first campaign with PUMA APAC Ambassador NCT 127 PUMA, the fastest sports brand in the world, has released the Slipstream sneaker, unveiling a campaign with its new APAC ambassador, NCT 127. PUMA’s next-generation sneaker brings ‘80s basketball to the modern day. Without compromising its performance roots, the Slipstream is a court classic reinvented. 35 years after its first release, PUMA pens the latest chapter in the saga of the iconic Slipstream. This summer, the storied Slipstream makes its return in a plethora of colorways and makeups. The sneaker features an undeniably clean and modern look with its silhouette tooling and upper/midsole design. The Slipstream Campaign with NCT 127 depicts the theme of traveling back in
Read more
Image
Brandon Chua

PUMA selects 'NCT 127'as APAC ambassador, increasing brand value across all APAC regions

‘NCT 127’, Korean K-POP group joins PUMA family as Asia Pacific ambassador. PUMA strengthens its influence across Asia Pacific with ‘NCT 127’, a well-known K-POP Group amongst the Gen-Alpha and Gen-Z in APAC. Today, global sports brand PUMA announces the signing of the group ‘NCT 127 (SM Entertainment)’ as ambassador for APAC. ‘NCT 127’ will become PUMA’s ambassador in APAC and will be active in fifteen different Asian and Oceanian countries. The selection of ‘NCT 127’ as PUMA’s APAC ambassador is significant in that they are Korean artists to represent the brand, contributing to the spread of the Korean Wave centered on the rising trend of K-POP worldwide. Regarding the background of the partnership, PUMA official said, “’NCT 127’ is a renowned K-POP boy group that has gained great popularity with the younger generation across APAC, including Japan, China, Singapore, and Thailand. ‘NCT 127’ was selected as the ambassador in consideration of the rapidly emerging status of K-CULTURE aro
Read more