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Nadia Razak

#OREOTURNSRED - OREO Celebrates The Year of The Rabbit With The Launch Of A New Flavour OREO Lychee Orange

OREO, the world’s favourite cookie brand is turning red again to celebrate the upcoming Chinese New Year. Riding on the festivities, the newly-launched OREO Lychee Orange takes inspiration from the iconic red colour of the season to symbolise prosperity. So as we enter the year of the Rabbit, OREO is thrilled to add joy to the festivities of Malaysian families, with a lucky & prosperous cream flavour. This limited edition flavour features the classic OREO cookie filled with the refreshing citrus notes of orange, along with the sweet, tropical taste of lychee, creating a unique and delicious twist on the beloved classic flavour experience. Staying true to the red theme, the cookie is also made with a red velvet cookie base, and in line with the #OREOTURNSRED tagline. Amongst many others, Chinese New Year is a time for luck and prosperity. To add to that, oranges and lychee have long been associated with abundance and good fortune. With the launch of OREO Lychee Orange in the year o...
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Brandon Chua

OREO Celebrates its 110th Birthday With a Limited-Edition Flavour and a Playful AR Filter Debuting Across Malaysia

The world’s favourite cookie, OREO, is turning 110 years old in 2022, and the fan-favourite cookie brand is kicking off the party with a limited-edition flavour, OREO Birthday Sprinkles. With lashings of vanilla and crème filled with sprinkles, it will be available across Malaysia only from June to July 2022. To get the party started, OREO is launching a playful Augmented Reality (AR) Instagram filter that invites people to blow out 110 candles. “For over a century, OREO has been bringing families together with playful experiences. This year on our 110th birthday, we are debuting a new festive flavour as well as a unique AR experience inspired by the universal act of blowing out candles. We are excited to celebrate OREO’s 110 years of rich heritage, and look forward to sharing the festivities and playfulness with consumers across Malaysia.” said Arpan Sur, Head of Marketing for Mondelez International, Malaysia and Singapore. The celebrations continue with a heartwarming TV commercial,...
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