Representatives from OURFARM, IKHLAS and volunteers from other social enterprises joined hands for Project #Food4B40 Deepavali initiative. OURFARM, a business-to-business (B2B) agriculture e-commerce platform owned by airasia Digital and IKHLAS, airasia.com’s Muslim-friendly line of business joined hands last weekend to help 220 B40 families in the spirit of Deepavali. Dubbed as Project #Food4B40 Deepavali, it was a social goodwill collaboration among OURFARM, IKHLAS and several other social enterprises. Coordinated by Masala Wheels, the programme was supported by Yayasan Hasanah, a foundation under Khazanah Nasional. Under the project, families from the B40 community have been identified to receive over 500kg of fresh vegetables and 220 food packs to add more cheer and joy as they prepare for the festive celebrations. Distributions were made to families residing in People's Housing Projects including PPR Laksamana, PPR Batu Muda, PPR Kepong, PPR Jinjang and Pangsapuri Melati Bukit
