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Women-led hair salon COCOdry collaborates with leading direct to consumer lifestyle retailer, Oxwhite to raise RM15,900 for National Cancer Society of Malaysia (NCSM) in conjunction with Pink October month. Through this collaboration, COCOdry produced a limited edition ladies’ lounge set design inspired by the brands’ association with a few breast cancer survivors while Oxwhite funded the production of 100 lounge sets. The lounge sets are sold on COCOdry’s website and in both of their outlets, COCOdry Bangsar and COCOdry Publika. All profits for the lounge set, retailing at RM159 will go to the National Cancer Society of Malaysia (NCSM). The funds will be channelled towards NCSM to support NCSM efforts in providing education, care and support services for people affected by cancer. On the fundraiser, COCOdry founder Kim May Chee said that the campaign was inspired by the brand’s encounter with Hiba Abdul Rahman, a breast cancer survivor they met through NCSM. “We were involved in thei...

Oxwhite dedicates the entire month of June to making premium quality products even more affordable to Malaysians Four years in business, homegrown e-commerce premium luxury lifestyle brand has seen its customer base grow from 13,242 to 350,000 people. In thanking Malaysians for the unwavering support for its brand, Oxwhite is dedicating its birthday month in June towards making premium quality products even more affordable for Malaysians. As such, Malaysians can look forward to stretching their budget which starts from RM10 on items such as bath towels, men’s polo tee and women’s crew neck tee. According to Oxwhite founder CK Changr, the brand had decided to exercise a 70% markdown on over 120 best-selling and new products from various categories including men’s wear, women’s wear, home & living, fashion accessories and kids. On top of that, between June 1 and June 15, Oxwhite fans can look forward to making their RM50 stretch through the brand's RM49 bundle promotion. The bund...

Leveraging on growing local sentiment to demonstrate value the brand offers Homegrown lifestyle brand is optimistic to see a 130% increase in revenue this year given the increase in support for local brands among Malaysians. Last year, the brand recorded a RM15 mil revenue despite the pandemic. According to a Locals for Lokal consumer sentiment study involving 3,030 Malaysians that the brand conducted recently, 78.1% of the respondents said that their trust in local brands had increased over the years. The study conducted together with another Malaysian brand Tanamera, also indicated that 54.2% of the respondents are ready to pay a higher price for a product if the product quality is better than its foreign counterparts. CK Changr “As a brand owner, this finding delights us. However, at Oxwhite, we stand by our brand commitment of helping Malaysians look good and feel good affordably. This means that we will continue to bring Malaysian premium quality lifestyle products at affordable p...

Collaborates with Feng Shui consultant to provide tips on how to benefit from the “renewals” and “regrowths” year of the Ox brings ­ Oxwhite, a popular Malaysian e-commerce lifestyle brand that offers a wide array of products for the modern Asians collaborated with Feng Shui Consultant Jane Hor to provide customers with metaphysic remedies through fashion in 2021. Through the collaboration, Oxwhite produced a video in which Hor provided Feng Shui outlook on 2021 as well as tips on how individuals can attract better qi in the year of the Ox through fashion. “Those who believe in Chinese metaphysics believe that 2021 is the year of regrowth and renewal. Hence, we decided to collaborate with renowned Feng Shui book author and consultant Jane Hor to provide Malaysians an avenue to turn to metaphysic remedies through fashion,” said Oxwhite founder CK Chang. Chang elaborated that with the number of COVID-19 cases rising to six digits this month, there is a high chance of a stay-at-home Chine...

Celebrates 2nd year anniversary with business enhancement, expansion and extension Malaysia’s fastest-growing direct to consumer premium lifestyle brand Oxwhite is turning two! For the premium lifestyle brand, turning two means more than merely staying afloat with its business enhancement, expansion and extension plans. The premium lifestyle brand broke Malaysian equity crowdfunding records in December last year by securing an investment of USD$1.188 million (RM5.019 million) from 485 investors. With the right business strategy in place and prudent financial management, the brand is set to reach its goal of achieving double-digit growth by end of this year, said Oxwhite Founder CK Chang adding that Oxwhite, will be celebrating its second year anniversary on 30 June 2020. “Globally, it is estimated that around 30% of new businesses fail in the first two years and 50% in the first five years. Hence, between now and year 2023, it is crucial for the brand to focus on winning t...