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Siti Aminah Jalal

Pepsi And Lay’s Collaborate To Create Surge Of Excitement Around UEFA Champions League (UCL) 2022

‘Pepsi x Lay's The Perfect Match’ campaign aims to elevate the football experience with UCL themed offerings through selected retailers and e-commerce platforms With everyone highly anticipating the UEFA Champions League (UCL) finals, Pepsi is joining hands with Lay’s to launch “The Perfect Match” campaign, creating excitement with the official UCL merchandise giveaways along with the perfect snacks and drinks combo. The campaign will give consumers the best experience when watching their favourite teams battle it out on the field. “Pepsi is the entertainment beat of football. We champion talent both on and off the pitch, always looking to bring unique, exciting campaigns that the world loves to see and be part of. This year, we’re recognizing the beautiful game as it is today – from the iconic to the up and coming – celebrating how everyone is building the game together,” said Jennifer Lee, Beverage Marketing Lead of PepsiCo. For the campaign, Pepsi is bringing the face of all-tim...
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Brandon Chua

Pepsi and 7-Eleven Collaborate to Introduce A Revolutionary Concept Store in Malaysia

The 7-Eleven x Pepsi Concept Store will offer customers with an enhanced shopping experience shaking up the local retail scene. (L-R) Khalid Alvi, Chief Executive Officer, Etika Group of Companies (Malaysia, Singapore and Brunei) and Wong Wai Keong, Co-Chief Executive Officer, 7-Eleven Malaysia at the launch of the first 7-Eleven x Pepsi Concep Offering customers with an interactive and unique shopping experience, 7-Eleven and Pepsi today announced that they have collaborated to launch the first ever 7-Eleven x Pepsi Concept Store in Malaysia. Unlike regular convenience marts, this revolutionary concept store located at DA Square at Damansara Avenue not only showcases the beverage brand, but also seeks to provide a unique and convenient experience through attractive in-store activities and a wider offerings selection thus elevating their everyday shopping experiences. In the post COVID-19 world, where online shopping has accelerated to staggering speeds, it becomes important for...
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