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Calling All Malaysians: #BringOurTurtlesBack Campaign Aims to Raise RM150,000 for Critical Turtle Conservation

Sea turtles have graced earth’s oceans for well over 100 million years, covering vast distances and playing a vital role in maintaining the balance of marine habitats. They are among the gentlest and most beautiful creatures on the planet, with the leatherback turtle even acting as the state icon of Terengganu, one of Malaysia’s hottest tourism spots. However, turtle sightings and beach nestings have dwindled considerably over the years. The once-iconic leatherback turtle is virtually non-existent to natives of Terengganu. Moreover, the overall number of sea turtles continue to dive to critically low numbers. Determined to address this issue, a group of impassioned Malaysians have banded together to launch a #BringOurTurtlesBack campaign. This campaign is a collaborative effort between The International SeaKeepers Society, Universiti Malaysia Terengganu (UMT), and Kapas Turtles. Local content and production house Pinang Films and 360 communications agency VoxEureka have also joined in