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National athlete Dato Pandelela Rinong announces her exclusive NFT collectable ‘P.Zero1’ through her management company, Knight Communications in partnership with Prime Sports NFT – an NFT division under Prime Sports International (PSI). Starting today until 31st August, the NFT is available for auction via the digital NFT market, OpenSea . Fans will have the opportunity to bid to become the sole owner of the NFT which unlocks a priceless personalised experience with Pandelela and a framed printout of the NFT hand-delivered by the athlete herself. (From Left): Jolene Knight, Found & Brand Manager of Knight Communications, Pandelela Rinong, Nicholas Chuan, the digital artist behind the “P.Zero1” NFT and Yong-Chul Yun, Founder of Prime Sports NFT Intrigued by the evolving NFT industry globally, Pandelela was driven to create her own line of digital artworks as an expression of her professional and personal journey as an athlete. “My vision for ‘P.Zero1’ was to share a piece of my...

Malaysian football legend Safee Sali in collaboration with Prime Sports NFT; a sports NFT division under Prime Sports International (PSI) today unveiled the launch of the footballer’s ‘SEPULUH’ NFT (non-fungible token), a series of 10 limited edition digital collectables that will go on auction beginning 22 June 2022 via the digital NFT marketplace; OpenSea . Fans will have the opportunity to bid to become exclusive owners of 10 NFTs that will unlock unique benefits for its owners including an exclusive, once-in-a-lifetime opportunity to share the pitch with Safee himself, a framed print-out of the NFT and access to a private community channel for members. Through a shared vision of elevating fan engagement and building a tight-knit community, Safee Sali partnered with Prime Sports NFT, an organisation aimed at nurturing opportunities for athletes and spearheading fan engagement initiatives. The partnership led to a collaboration with local artist Nicholas Chuan who worked hand-in-han...