Showing posts with the label SIM Leisure

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Homegrown Malaysian Attraction Brand Goes Global

Sim Leisure signs MOUs at Dubai Expo 2020 for the expansion of the ESCAPE brand into Oman, Qatar and Saudi Arabia TYT Tun Dato’ Seri Utama Ahmad Fuzi bin Haji Abdul Razak, Yang Di-Pertua Negeri Pulau Pinang (2nd from left) presenting Sim Choo Kheng, Founder and CEO of Sim Leisure Group (2nd from right) with a token of appreciation to commemorate Sim Leisure’s achievements and today’s announcement of bringing ESCAPE to the world stage. Looking on is YB Dato’ Haji Abdul Halim Hussain, Exco Trade, Industry & Entrepreneur Development (left) and YB Yeoh Soon Hin, Exco Tourism & Creative Economy (right) Sim Leisure took an important step forward earlier this week towards international expansion of its ESCAPE attraction brand through the signing of MOUs with partners in Oman, Qatar and Saudi Arabia. These partners will represent the ESCAPE brand on the ground in each of their respective territories. These partners will source and secure relevant and appropriate funding partne