‘NCT 127’, Korean K-POP group joins PUMA family as Asia Pacific ambassador. PUMA strengthens its influence across Asia Pacific with ‘NCT 127’, a well-known K-POP Group amongst the Gen-Alpha and Gen-Z in APAC. Today, global sports brand PUMA announces the signing of the group ‘NCT 127 (SM Entertainment)’ as ambassador for APAC. ‘NCT 127’ will become PUMA’s ambassador in APAC and will be active in fifteen different Asian and Oceanian countries. The selection of ‘NCT 127’ as PUMA’s APAC ambassador is significant in that they are Korean artists to represent the brand, contributing to the spread of the Korean Wave centered on the rising trend of K-POP worldwide. Regarding the background of the partnership, PUMA official said, “’NCT 127’ is a renowned K-POP boy group that has gained great popularity with the younger generation across APAC, including Japan, China, Singapore, and Thailand. ‘NCT 127’ was selected as the ambassador in consideration of the rapidly emerging status of K-CULTURE aro
