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Secret Recipe collaborates with fashion brand Bayu Somerset to introduce a new fashion collection inspired by their cake collection This Hari Raya Haji, fans of both fashion and sweet treats will be swooning over an unparalleled fusion of both as Malaysia’s leading homegrown lifestyle café chain, Secret Recipe, collaborates with renowned local clothing brand, Bayu Somerset. Launched today, the collaboration introduces a stunning collection of traditional Malay outfits inspired by the exquisite flavours of Secret Recipe’s cake collection. This exclusive collaboration celebrates the notion that life’s sweetness comes not only from cakes but also from fashion. The Bayu Somerset x Secret Recipe collection features an enticing array of clothing and accessories. Each piece echoes Secret Recipe's iconic cakes and perfectly matches the cute, bright and vibrant looks for which Bayu Somerset is renowned. "At Secret Recipe, we believe that there is a lot of beauty in tradition, which has...

Secret Recipe collaborates with brand ambassador Mira Filzah to introduce five mouth-watering burger selections and a well-spiced collection of scarves Get ready for a fashionable gastronomical affair like no other as Malaysia’s leading homegrown lifestyle café chain, Secret Recipe collaborates with Malaysia’s ultimate ‘girl next door’ or now more fondly known as Secret Recipe’s very own brand ambassador, Mira Filzah to unveil their hottest selection this quarter. Introducing BurgerMira, Secret Recipe’s newest seasonal menu item birthed from this iconic collaboration that also inspired Mira’s latest exquisite scarf collection – Mira Filzah x Secret Recipe – The Entrée Collection. BurgerMira – Signed, Sealed and Approved by Mira To constantly keep things fresh and interesting in Secret Recipe, fans can now try out one of Mira’s favourites, the BurgerMira. With five choices to choose from in either chicken or beef, these burgers have been carefully curated to be scrumptiously delectable....

Secret Recipe’s all-new Lotus Biscoff® Cheese takes dessert innovation to new delectable heights Secret Recipe, the unmistakable pioneer and leader of Malaysia's café and desserts scene, is thrilled to unveil its latest culinary masterpiece: the Lotus Biscoff® Cheese. A delightful combination of creamy chilled cheese, rich ganache, and a Biscoff® cookie base, this delectable creation is poised to tantalise taste buds and captivate the fancy of cake enthusiasts across the nation. As the latest addition to Secret Recipe's esteemed Signature Cakes collection, the Lotus Biscoff® Cheese has been meticulously crafted by Secret Recipe's talented connoisseurs, using only the finest ingredients. This luscious treat features a rich alluring velvety texture, with a delicious combination of cream cheese, sugar, eggs, milk, Lotus Biscoff® spread, Lotus Biscoff® Crumble, whipping cream, margarine, and gelatine. The result is a cake that offers a uniquely cheesy texture with a satisfyingl...

Secret Recipe and Universal Music Malaysia join hands to bring fans an unparalleled experience through various one-of-a-kind campaigns that are set to knock your socks off! Patrick Sim, Managing Director of Secret Recipe, and Kim Lim, Managing Director of Universal Music Malaysia, at the signing ceremony to commemorate the partnership between Secret Recipe and Universal Music Malaysia Secret Recipe and Universal Music Malaysia proved yet again that you most certainly can have your cake and eat it too! With Malaysia’s leading cake and talent powerhouses combined, these well-loved brands are all set to rock your world. This partnership is one that is written in the stars, as good music goes with good food. It not only brought together two well-known household brands that share the same brand ethos and values, but it will also be offering something exciting and different for all. To commemorate this strong collaboration, members of the public were treated to a noteworthy concert that s...

The brand’s Ramadan and Raya menu sees the return of its beloved Nasi Kerabu, with a twist that embodies the spirit of the season Secret Recipe - Buka Puasa with Chef Anis Nabilah In this holy month of Ramadan, Secret Recipe has launched an exciting range of delicacies to celebrate the special occasion. Inspired by cherished local cuisine, with a dash of contemporary gastronomical flair, Secret Recipe’s Ramadan and Raya series is bound to satisfy your cravings for wholesome and nourishing fare befitting this blessed month! Seasonal Favourites with Anis Nabilah This year’s Ramadan and Raya menu features variations of an ever-popular seasonal favourite: Nasi Kerabu Specials. Created in collaboration with celebrity chef Anis Nabilah, the new specials feature three dishes where the strikingly blue-hued dish takes centre stage. In addition to staying true to the rich delectable taste of Nasi Kerabu, these dishes were also carefully created to offer a healthy alternative — without compromis...

The brand’s Ramadan and Raya menu sees the return of its beloved Nasi Kerabu, with a twist that embodies the spirit of the season With the holy month of Ramadan just around the corner, Secret Recipe has launched an exciting range of delicacies to celebrate the special occasion. Inspired by cherished local cuisine, with a dash of contemporary gastronomical flair, Secret Recipe’s Ramadan and Raya series is bound to satisfy your cravings for wholesome and nourishing fare befitting this blessed month! Seasonal Favourites with Anis Nabilah This year’s Ramadan and Raya menu features variations of an ever-popular seasonal favourite: Nasi Kerabu Specials. Created in collaboration with celebrity chef Anis Nabilah, the new specials feature three dishes where the strikingly blue-hued dish takes centre stage. In addition to staying true to the rich delectable taste of Nasi Kerabu, these dishes were also carefully created to offer a healthy alternative — without compromising on flavour. First on t...

Treat your lips and cheeks to a delicious makeover with these cake-inspired makeup collections Calling all beauty-lovers with a sweet tooth as Malaysia’s leading lifestyle cake and café brand, Secret Recipe, collaborated with local beauty brand, NITA Cosmetics, to launch a limited edition delicious line of lipstick and blusher that are a feast for the senses. The collaboration brings together two homegrown favourites that are fun and innovative, making them the perfect match. Over the past years, Secret Recipe has earned a loyal following of foodies and cake lovers enticed by the brand’s uncompromised quality of food and vibrant concepts. NITA Cosmetics on the other hand has made a splash in the beauty industry for its upbeat vibes and inclusive shade variety. Together, both brands created a collection that is sure to delight beauty and foodie enthusiasts alike. There are two special edition collections introduced – the Classic Cake Collection and the Signature Cake Collection – which ...

Big on flavour in every bite, the Red Velvet and Sweet Potato creations aim to please! Secret Recipe, the brand that has etched its way into the hearts and taste buds of Malaysians for decades with a diverse range of cakes and top-quality gourmet selections, has just revealed two new delectable flavours in its Platinum Collection of cakes. Featuring smaller sizes, the Platinum Collection offer cakes with enriched flavours, catered for more intimate celebrations. The two new flavours include the ever-popular Red Velvet, previously available only in Secret Recipe’s Signature Collection; and Sweet Potato, an entirely new offering created by Secret Recipe for its Platinum Collection. Having been a staple choice in the Signature Collection, Secret Recipe’s rendition of the globally iconic Red Velvet is now available in its Platinum Collection as well, boasting 500 grams of cheesylicious flavour, with refreshing hints of apricot. Beautifully paired, the cream cheese and apricot duo work toge...

The brand’s new concept store in 1 Utama exemplifies its commitment to customers across the region, even as it targets 400 outlets by the end of 2025 (left to right) Rodzi Ahmad, Head of Operations of Secret Recipe; Patrick Sim, Managing Director of Secret Recipe; Mira Filzah, Secret Recipe Brand Ambassador; and Evelyn Lee, Head of Marketing of Secret Recipe at the ribbon-cutting ceremony. Amidst the myriad of bakery, café and restaurant openings in the country over the last couple of decades, one brand has boldly stood the test of time to become an inspiring homegrown Malaysian success story. Since making its debut in 1997, Secret Recipe has beguiled the hearts, minds and taste buds of foodies from all walks of life. In fact, for more than 25 years, the brand has evolved to become one of the fastest-growing lifestyle cakes and café chains in the region, with outlets opening even outside of Malaysia’s borders in Singapore, Thailand, Brunei, Maldives and Bangladesh. Today, it comes...