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Samsung Malaysia Electronics Partners Up with Senheng for the First-Ever Premium Experience Store in Southeast Asia

Samsung Malaysia Electronics together with Senheng today announced the opening of its first ever Senheng x Samsung Premium Experience Store located in the heart of Kuala Lumpur at the Shoppes at Four Seasons Place. The management team of both Samsung and Senheng alongside distinguished guests were present at the grand launch of the store which retail Samsung’s latest collection of mobile devices and state-of-the-art consumer electronics and home appliances that includes flagship line-ups like the Galaxy S series, Galaxy Z series, Galaxy Hearables and Wearables, Neo QLED Smart TVs, BESPOKE appliances and more. “We are excited for this collaboration with Senheng that extends on our long-term partnership to enhance Samsung consumers’ experiences. At Samsung, people are at the centre of everything we do. Everything that we are doing today is being designed to enrich people’s lives in ways that matters the most and provide a healthier environment” said Edward Han, President of Samsung Malay