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Sephora Malaysia unveils best-in-class customer experience with Adyen’s in-person payments solution

The beauty giant’s newly-revamped KLCC outlet is its first store in Malaysia to adopt a mobile point-of-sale (mPOS) dominant approach, enabled by Adyen’s handheld AMS1 terminals. In an industry-pioneering move, Sephora Malaysia is introducing mobile point-of-sale (mPOS) checkouts across all of its 17 stores nationwide, underscoring its commitment to create best-in-class shopping experiences for beauty aficionados. Sephora’s KLCC store is the first outlet to be predominantly driven by mPOS, utilising AMS1 terminals designed by global financial technology platform Adyen (AMS: ADYEN). This mPOS integration lays the foundation for a truly flexible customer experience, enabling Sephora to create more efficient, personalised, and frictionless shopping journeys. Transforming in-store experiences Taking cues from consumers’ online shopping behaviours, Sephora KLCC’s mPOS revolution is a part of a wider effort at implementing in-store digital enhancements which offer ease and convenience to cus