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Malaysian Local Sellers Capitalise on Unique Niche Online PHINIX STORE is the local homegrown seller responsible for making Dubai Chocolates go viral on Shopee Live. Deploying a creative and systematic approach to live selling, founders Husman Setta and Khaled Hassan, also known as Abang Ah Ah switched from a social commerce site to Shopee Live in July 2023 and saw Malaysian candy lovers place more than 1,000 orders per day with them, far outstripping their initial targets of 50 orders a day. They attribute their rapid growth, of up to 90% uplift in sales, to the fact that Shopee Live has the right audience familiar with the platform and primed to shop on livestream events, compared to other apps in their experience where audiences were seeking entertainment but not shopping. “At the time, these chocolates were not that well known on social media or other platforms…Now I can say that 90% of our daily sales come from Shopee Live, especially from returning customers. We get to build cust...

Beehaus and Tradehub are both Malaysian home and living businesses who continuously educate others for e-commerce success. After helping hundreds of independent local sellers and creating many downstream jobs in the process, they have become certified trainers for ShopeeXperts Programme - a seller training programme to guide other sellers to grow their businesses on Shopee. Tradehub founder Leon Wong (right) talking to visitors during the recent Shopee Seller Summit 2023 Beehaus* founders Tee Ying Fui and Felix Lee have been providing free e-commerce training workshops to underprivileged young talents in Banting, Selangor. With Lee’s experience in web hosting and online retail marketing, both partners create jobs by hiring their protégés as livestream talents, as affiliate partners who sell Beehaus products on consignment, or transitioning them to be independent sellers on Shopee. “Tee is from Banting and all of his family members lost their jobs because of the Movement Control Order...

Demand for Homegrown Products Lift Malaysian Farming Communities Three #ShopeeSapotLokal sellers demonstrate how driving trusted user experiences online leads to sustainable growth for homegrown products and benefits farming communities across statelines. With the rise of younger generations who shop with purpose and have rising expectations of values such as authenticity, quality, and customer service online, value-based sellers such as Mr. Bentong, Tokey Sambal Hitam, and Zhiwei Herb have found unique niches to grow. Hafiz Oon of Mr Bentong with Shopee Malaysia's Director, Cheng Xun Chua during Shopee Seller Summit 2023   Hafiz Oon is Mr. Bentong*, the namesake and face of ginger-based health products that originate from his farm in Bentong, Pahang. His key to success: the authenticity of his story and his customer testimonials (visible on his Shopee storefront), and his effective use of social media to educate Malaysians about the health benefits of consuming Bentong ginger. Ha...

1,200 Sellers Empowered to Stay Relevant and Drive Economic Inclusion Value-based Pop-up Video Booth 1,200 Malaysian sellers on Shopee’s platform unanimously resolved to stay relevant with shifting values of younger audiences online by embracing Value-Based Marketing at Shopee’s Seller Summit at Sunway Resort on 21 June 2023. The sixth instalment of Malaysia's most popular annual e-commerce conventions provided a safe space for sellers to incorporate latest online consumer trends and newly launched marketplace features in contributing to the development of local communities across various industries nationwide. Up-ending the notion that purpose-driven business is solely the purview of large MNC corporations, ten value-based sellers set up pop-up booths to demonstrate how they drive unique values through user experience, authentic storytelling, and seamless engagement. Shopee Xpert and Shopee Bintang sellers played interactive games such as Marketplace Inclusion Treats-In-the-Jar, B...

The growth of live shopping has seen influencer communities drive e-commerce inclusion for brands and sellers. Shopee’s recent study, “Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023” found that 82% of Malaysian influencers feel excited about staying resilient and relevant on e-commerce. Of 940 local influencers surveyed last month, 60% had been with the platform for less than a year. 11.11 Shopee Influencer Fest As part of their New Year resolutions, two thirds of influencers are focused on strengthening their niche as part of their personality and connecting with value-based shoppers through transparency. Because they get constant feedback from younger shoppers demanding more information to shop smarter, Shopee’s influencers would like to produce more genuine and authentic content across live formats to be more relatable to their followers. SoImJenn sharing at Shopee House To achieve this, influencers engage consumers through Shopee Live with 6 in 10 infl...

30% of Malaysian Buyers Reaffirm Purchase Decisions Through Relatable Influencers Shopee, Malaysia’s leading e-commerce platform, studied the impact of Malaysian influencers on informing Malaysians’ purchase decisions online. Shopee’s marketplace study* examined the motivational structures of 2,459 buyers, consisting of Gen-Z (40%), Millennials (36%), Generation X (17%) and Baby Boomers (7%), in following influencers. Five in ten of Malaysians relate most to micro-nano influencers with follower count under 500,000 [1] . The surveyed buyers find these influencers relatable because they occupy a niche in posting word-of-mouth recommendations to well-acquainted circles of interest. The degree to which Malaysians follow influencers in other tiers are spread: 25% like Mega influencers (over 1 million) and 22% prefer macro influencers (with 500,000 to less than a million followers). With the rise of influencers in Malaysia, 3 in 10 buyers want influencers to bond with them on a personal leve...

ShopeePay users will now be able to send or receive funds from other e-wallets and any online banking platforms using their DuitNow IDs. ShopeePay users will no longer need to type their account number but will be able to use their personal DuitNow ID to perform money transfers in real-time. This feature is available for ShopeePay users that have activated their Premium accounts. ShopeePay users with a Premium account have a daily and monthly limit of RM4,999 each. Currently, there are no limits on how many transfers a user can perform and every transaction is also free. ShopeePay users are only allowed to activate their phone numbers for their DuitNow service on the Shopee mobile app. To encourage users to try the new feature, ShopeePay is also offering a special promotion from the 16th to 30th September. Users that receive RM50 and above with DuitNow to their ShopeePay account will stand to win a Free Shipping voucher. All ShopeePay Premium account users will be entitled to one redem...

13 times more Functional Homemakers shopping on Shopee in 2022 compared to 2019 Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia As the year-end shopping season continues apace, Shopee Malaysia has dived deep into its data to understand what its users are searching for and what drives them to shop online. The e-commerce platform analysed the behaviour of frequent shoppers. Key findings include: There are 13 times more Functional Homemakers online this year compared to three years ago (Year-to-Date January to August 2022 vs same period 2019). Since 2019, the search for air-fryers has grown by 11 times, vacuum cleaners by 8 times and food processors by 4 times.    The top 5 online shopping personas as demonstrated keyword popularity on today are : Functional Homemakers (24%), who seek premium home appliances with a warranty and search for latest technology in smart home devices. Digital Replenishers (23%), who build an ecosystem of productive digital accessories wi...

21 successful Shopee sellers levelled-up local sellers with the Bintang Komuniti Club In 2018, Mohamad Hassaidi started a futsal court business and lost RM160,000. “It was the biggest and most expensive lesson in my life,” he said, adding that the most important thing when starting a business is to understand market trends and carry out the idea validation process. Bintang Komuniti Club Session in Kelantan The former Senior Engineer decided to pursue his entrepreneurial dream again when the pandemic first hit Malaysia by supporting his wife’s part-time Children’s Fashion business on Shopee in April 2020. They achieved five-figure sales within three months and managed to expand their warehouse from a small room to two shop lots manned by five employees in less than 18 months. Understanding the challenges of self-learning, today Hassaidi wants to give back to the community by sharing the tips and tricks he learned with aspiring sellers to succeed. “When I first started with Shopee, I le...

Health & Beauty and Home & Living categories proved popular, with most buyers coming from areas including Johor Bahru, Kuching and Kota Bharu Shopee continues to offer more value and fun for shoppers and sellers during its 9.9 Super Shopping Day. The start of the End of Year Sale season concluded on a high, with local sellers in Malaysia who were participating in Shopee’s 9.9 Super Shopping Day for the first time achieving an average sales uplift of more than 5 times on 9 September, compared to a usual day. Health & Beauty, Home & Living and Mobile & Accessories emerged as the top categories sold during the shopping festival’s peak day. Interestingly, despite the recent announcement that face masks are no longer mandatory indoors except in certain situations, masks were still one of the most sought-after products on 9 September. Treats and snacks for cats and storage products such as folding boxes, cake boxes and paper bags also proved to be a hit among consumers. T...

Donors pledge their support for a more sustainable nation, with 61% donating for the first time ShopeeGivesBack, Shopee’s long-term community initiative, has raised over RM48,000 from 1 May 2020 to 31 July 2022 for two Non-Governmental Organisations (NGOs) championing environmentally-conscious efforts in Malaysia. Over two years, WWF-Malaysia and Zero Waste Malaysia received donations from over 9,000 donors, including over 5,500 first time donors. 85% of the funds raised went to assisting WWF-Malaysia, a national conservation trust with more than 90 ongoing projects nationwide. Funds raised are used to safeguard some of Malaysia’s most iconic wildlife – including the Malayan tiger, Bornean elephants, Bornean orangutans and sea turtles – from threats such as poaching and habitat loss. WWF-Malaysia continues to address environmental issues to spread awareness, support education and research, and conserve the local landscape flora and fauna, water, soils, and other natural resources. A he...

Shopee concluded its Shopee Influencers Fest, which took place from 26 July till 7 August, with the participation of Key Opinion Leaders (KOLs) nationwide. Faten Nor Izzatie - Winner of Shopee Influencer Fest Contest This activation included a contest which created upsized earning opportunities for KOL affiliates who are members of the Shopee Ambassador Programme. 230 participating KOLs climbed the leaderboard via sharing custom affiliate links to collect points through clicks and orders on the Shopee platform. For even higher commissions, KOLs could promote products from a wide range of participating brands, under the Commissions XTRA collection. Faten Nor Izzatie - Winner of Shopee Influencer Fest Contest Wrapping up the the first ever Shopee Influencers Fest, Shopee brought together an exclusive group of over 50 remarkable Malaysian KOLs for the Shopee Influencers Fest 8.8 Countdown Party held on 7 August 2022, at the Colony’s Ballroom @ Star Boulevard KLCC. During the event, Faten Nor Iz...

Colgate is meeting the oral care needs of Gen Z and Millennial consumers and offering exclusive deals with its Super Brand Day campaign on Shopee Mall Colgate, the global leader in oral care, collaborates with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, to launch their new electric toothbrush that is ‘Tailored for Your Smile’. The electric toothbrush was developed based on the brand’s research into category and cultural trends to create product innovations that suit the lifestyle of modern consumers. It is only available online and in five markets -- Singapore, Malaysia, Thailand, Vietnam and Philippines, and shoppers can look forward to special launch deals only on Colgate’s official store on Shopee Mall. The new electric toothbrush lets users personalise their brushing experience with 10 levels of vibration intensities and 4 different cleaning modes — squeaky clean, sparkle, gum care and night spa. With a total of 33 combinations, users can customise their b...

Once again, the holy month of Ramadan has arrived. Shopee, the leading e-commerce platform in Southeast Asia and Taiwan together with Dato' Sri Siti Nurhaliza are here to make it an even more memorable occasion for Malaysians as we seek His blessings. Dato' Sri Siti Nurhaliza, Malaysia's Queen of Pop, will welcome consumers as the e-commerce platform's local ambassador throughout the Ramadan With Shopee campaign. She will assist consumers in obtaining their Ramadan essentials with simplicity, affordability, and convenience, precisely like in the Ramadan With Shopee commercial below. Here are some highlights that Malaysians should not miss during Ramadan With Shopee, which runs from now through April 18th, 2022: Salam From Shopee, With New Ramadan Tips Every Monday The Salam by Shopee circle, a one-stop-centre for Ramadan essentials, is readily accessible from the Shopee app's homepage. Here's where consumers may find: Daily prayer times, as well as other Islamic...