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Study Reports 113% Surge in Shopee Live Adoption, 65% Increase in East Coast Live Sellers Shopee’s ‘Sayangi Malaysia, Jom Rai Lokal 2024 [1] study reveals a significant milestone in the Malaysian e-commerce landscape: over 100,000 entrepreneurs joined the Shopee ecosystem in 2024. This substantial increase reflects the rising acknowledgement of e-commerce as a vital and sustainable business model in today’s rapidly changing digital market. “The impressive growth of Malaysian entrepreneurs on our platform this year is a testament to their proactive embracing of digital opportunities. Shopee remains dedicated to providing local Malaysian businesses with the essential resources including Affiliate Marketing Solutions, third-party logistics services, and Shopee Live to thrive in today’s competitive e-commerce landscape. We are proud to play a part in the journey for local enterprises to broaden their reach, optimise their operations, and achieve growth in this ever-evolving economy,” said

98% believe in the power of shopping locally to uplift underserved communities Ahead of the nation’s 67th National Day, Shopee’s ‘Sayangi Malaysia, Jom Rai Lokal 2024’ study reveals a remarkable trend: Malaysians are rallying behind local businesses like never before. 98% of respondents agree that shopping local strengthens and uplifts underserved communities, highlighting a growing sense of national pride and solidarity among consumers. The ‘Sayangi Malaysia, Jom Rai Lokal 2024’ study gathered insights from a diverse group of 2,000 Malaysian shoppers, showing that 15 times more Malaysians prefer to support local entrepreneurs than international brands, reflecting a strong commitment to supporting homegrown brands and sellers. By choosing local products and services, consumers endorse the quality and authenticity of Malaysian goods and contribute to job creation and economic stability. This trend strengthens the local economy, fosters community solidarity and is a powerful force in dri

Muslimah Fashion Capsule Wardrobe Tailored for Modest to Modern Types Shopee has partnered with diverse Malaysian Muslimah fashion SMEs to create a capsule collection tailored for June 2024, in a drive to support local sellers while elevating the confidence of women nationwide. The new 6.6 GayaLitLit #ShopeeHaul wardrobe seeks to provide versatile styling possibilities that can be shopped below RM40 on its platform, especially by Malaysian women from all walks of life. According to a recent platform study of Muslimah fashion buyers aged 35 to 44 years old on the platform, 7 in 10 Muslimah women who come from mainly rural areas nationwide prioritise comfort first and foremost. When asked how they select their wardrobe, half of these women add to cart items that make them feel confident. Two thirds of those surveyed are motivated to search for new outfits to fit an occasion, or to replace clothes that are worn out.* Shopee has doubled-down on platform infrastructure and service quality o

60% consumers prioritise platforms with easy search and user reviews Shopee’s ‘Engaging Generation Z Shoppers in the Digital Era’ survey findings revealed that 60% of respondents prioritise platforms with easy search, comparison functionalities, and helpful reviews followed closely by comprehensive product information and trustworthiness. This emphasises the importance of building a user-friendly platform brimming with product variety, professional recommendations, and insightful user reviews to capture Gen Z's attention. Underscoring their research-heavy habits, 30% of Gen Z strategise their purchase, holding over 70% of items in their cart for more than a day to conduct in-depth research before committing to a purchase. This highlights the importance of building a research-friendly environment, which includes offering a rich variety of research products, incorporating professional recommendations, and fostering insightful user reviews. While research is paramount, a smooth checko

7 in 10 choose e-commerce as their research source for informed spending Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, officially unveils the ‘The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era’ study. The study discovered that 7 in 10 Generation Z (Gen Zs) consumers aged 18 to 24 leverage e-commerce platforms as the primary touchpoint in their shopping journey. This highlights a critical shift, with Gen Z actively utilising these platforms to gather information and conduct in-depth research before committing to a purchase. Findings revealed a continued preference for e-commerce platforms despite exploring alternative channels for product research and discovery. A significant 68% of Gen Z respondents demonstrate a higher purchase completion rate on e-commerce platforms. 18% of Gen Zs prefer to explore products on social commerce platforms, while the remaining 14% opted to finalise transactions through other channels. Enhancing Service Qua

Nabila Huda and Fara Nadiah Promote Local-Made Brands to Millions Malaysian celebrities have been using their fame to rally millions of Malaysians on Shopee Live’s daily celebrity livestream show, Shopee Live Skuad Stylo, that airs 8PM every night to promote local businesses, including demonstrating the quality of local-made products and giving real-time personal testimonials of how they use the products in their daily lives. Nabila Huda has widespread recognition as winner of Best Supporting Actress award at the 30th Malaysian Film Festival (FFM30) for her role in the movie Makrifat Cinta. Fara Nadiah is the rising star of Irama Kita, who has been breaking into the movie business since starring in Malay dramas since childhood. Both have been among big name stars such as Sherry Alhadad and Dato’ Seri Vida who have been very active since September connecting with their fanbase to drive 2 million views and close to 850,000 “Add to Cart” since the Shopee Live Skuad Stylo inception on 5 Se

Shopee achieved a historical milestone this 10.10 Shopee Live Festival, with a remarkable 120 times uplift in “Add to Cart” conversions, driven by increased new user traffic and high user engagements on peak day itself. Malaysians participated in fun and interactive live stream sessions, enjoyed live-exclusive vouchers from participating sellers, and joined in on Shopee Live game shows. Shopee Live recorded an outstanding 30 million engagements on 10.10, underscoring the captivating nature of live streaming with users anticipating dynamic features such as Flash Vouchers and Spin 2 Win mini games. 12 times more first-time viewers eagerly tuned in to Shopee Live on 10.10 as they eagerly sought the opportunity to get 90% off vouchers from participating sellers and compete for a chance to win the RM10,000 cash prize at the 8PM Kotak Duit Misteri game show. Shopee Mall sellers significantly increased 12-fold, adopting Shopee Live for the first time on 10.10 day versus an average normal day

Fashion and Jewellery Top the List of Best-Selling Items Shopee Spotlights Local reveals that the top performing Shopee live stream sellers from each state across Malaysia sold 4.6 Million ringgit in goods in the last twelve months by hosting more than 2,300 streams*. Shopee Live plays an integral role in driving the success of Malaysian businesses, as demonstrated by the recent 9.9 sales event where local sellers achieved a remarkable 36-fold order growth. Shopee revealed that half of the items sold by the most active livestream sellers were fashion, and this was evenly split between new and pre-loved apparel. This was closely followed by jewellery, perfume and beauty products which made up a quarter of livestream goods sold. Interestingly, the top four live stream sellers from Penang all sell jewellery, which may explain how the Northern region boasts the highest sales from Shopee Live of all regions with 1.5 million ringgit in goods sold followed by the Central region at 1.2 million

Shopee’s robust ecosystem provides sellers with the ease to manage their online store-front, reach out to more customers and fulfil customers' orders through integrated logistics management. This has supported many small-scale businesses with e-commerce infrastructure and resources. With more time on hand to run the business, it is no wonder that many local businesses turn to e-commerce platforms to expand their business reach. Dishing Out Pahang Sambal Hitam to Klang Valley Khairil Adhzaha, who operates a sambal factory in Bentong, Pahang, is one of Shopee Malaysia’s most successful local sellers. His brand, Tokey Sambal Hitam was bestowed the Super Favourite Buatan Malaysia title at the recent Shopee Super Awards 2022 for achieving the highest store growth in the last 12 months with excellent customer service. Tokey Sambal Hitam employees observing a product photoshoot The Tokey Sambal Hitam factory produces 80 kg of sambal hitam daily and employs 6 skilled and semi-skilled m

100% of Women-Owned Businesses Hire or Teach Other Women To Succeed Shopee’s 2023 ShopeeSapotLokal Building Connected Communities study [1] finds that 100% of Malaysian women who achieve economic inclusion share their success by uplifting other women in B40 and rural areas. For 1,015 female sellers surveyed on the marketplace this Ramadan period: two-thirds hire single, rural, or impoverished women, or source directly from women-owned suppliers; a third facilitate networking opportunities and training programs. These findings demonstrate that Malaysian women in the digital economy are not only supporting household dependents during peak Ramadan e-commerce sales [2] , but are a driving force in giving back by lowering barriers to entry, widening access to customers, and providing more flexibility in time management to other women like themselves. When asked ”How has Shopee opened up new opportunities for women sellers like yourself?” – eight in ten respondents value the benefits and fr