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Partners with international and local brands in supporting Breast Cancer Awareness Month Malaysia FMCG Direct-to-Consumer (DTC) brand Signature Market is spreading its Corporate Social Responsibility (CSR) campaign known as “Be A Uniquecorn: Embrace Your Uniqueness, Be Your Own Unicorn” to the local community in support of the Breast Cancer Awareness Month. Signature Market is collaborating with the Breast Cancer Welfare Association Malaysia (BCWA) and leading lifestyle brands. The social stigma associated with cancer can be devastating, with losing hair, fear, rejection, isolation, and others. Regardless of what one may experience, it is important to encounter it while seeking the right support. Learning to be comfortable with one’s body during and after breast cancer treatment is a personal journey, one that is different for every woman. Change of mindset is pertinent for every brave woman to stand up, fight the disease and continue to live life like normal. Edwin Wang Realising the ...

Made possible due to its Malaysian made e-Commerce Fulfilment System Malaysian Direct-to-Consumer (DTC) brand Signature Market has successfully established Malaysia’s first FMCG Direct to Consumer fulfillment hub, which handles 100% of its orders in Kuala Lumpur, Malaysia, namely grocery products. The hub currently occupies a total area across 22,800 sq ft with an expansion of 7,200 sq ft which will be ready by end of the year designed to cater to delivery within the next day if the order is placed before noon. Signature Market is capable of fulfilling thousands of orders per day and facilitating the movement through its warehousing facilities to last-mile delivery fleets while ensuring excellent customer service even during the current national lockdown period. The brand, well known for its healthful options for overall wellbeing has grown tremendously since its inception in 2014. It started off with just having 50 to 100 orders a day and is managing their fulfillment manually in a te...

Experts weigh in on the balance between acknowledging pains and creating opportunities for gratitude in conversations to boost mental health at the workplace As mental health issues continue to rise amid the pandemic, employers and co-workers are taking proactive steps to create a more positive work environment to manage employees' mental health. More often than not, these measures include keeping regular contact with the team and making sure that managers are checking in on more than just work tasks. Asst. Prof. Dr Pamilia Lourdunathan According to lecturer and clinical psychologist, Asst. Prof. Dr Pamilia Lourdunathan, there is an art to checking in and that one should be mindful of one’s conversations. “Perhaps it is perceived as a given that one should always strive to stay upbeat and optimistic. However, telling a person who is coping with emotional loneliness, mental stress and coping with pandemic fatigue during the lockdown to look at the bright side can be unhelpful and ...

Advocates gratitude journaling for more positive state of mind A survey carried out by homegrown direct-to-consumer (D2C) lifestyle brand Signature Market revealed that 44.3 percent of Malaysians will take about a day to forgive someone who has wronged them. Apart from that 32.2 percent of Malaysians will take one hour or less to forgive. The survey carried out online among 4,562 respondents from all over Malaysia also revealed that 10.4 percent of Malaysians will never forgive the person who has wronged them unless they receive an apology. On the other hand, 6.9 percent takes about a week to forgive and 6.2 percent more than a week. The survey also revealed a correlation between positive mental health practices and the rate of forgiveness. For instance, among those who took less than an hour to forgive, only 7.53 per cent said that they do not engage in positive mental health activities such as sports (54.11 per cent), aromatherapy (19.32 per cent), practicing gratitude (14.11 per cen...

Innovative execution approach and understanding of IPO process secures the deal for Citrine One Edwin Wang Signature Market Founder (left) and John Cheng Signature Market co-founder (right) Malaysian Direct-to-Consumer (DTC) brand Signature Market has appointed Citrine One Malaysia (COMY) as its Public Relations agency on record starting 1 April 2021. The appointment was made following a competitive pitch with three other agencies in early February, in which COMY presented an integrated PR approach combining brand innovation, community partnerships, media relations and thought leadership initiatives to support Signature Market as the brand sets its intention towards an impending IPO filing next year. “Signature Market has come a long way since our initiation in 2014. We have grown from a startup with 1,000 customers selling roasted nuts to 400,000 customers today and we are selling a full range of better for you groceries plus wholesome products that enhance one’s mental & spirit...