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Nadia Razak

Be #GumProud With Systema, A Leading Oral Care Brand From Japan!

Systema launches Be #GumProud campaign in conjunction with Gum Health Day to drive better gum health awareness and gum care among Malaysians, a collaboration with Malaysian Society of Periodontology (MSP) In an effort to heighten awareness on the importance of gum health, Systema, one of the leading oral care brands from Japan, launched its Be #GumProud campaign recently, in conjunction with Gum Health Day when gum health awareness is promoted internationally. Collaborating with the Malaysia Society of Periodontology (MSP) and the Ministry of Health Malaysia (MOH), the campaign aims to help Malaysians understand the importance of gum health and the know-how of gum care. (L R) Assoc. Prof. Dr. Yee Hway Ann@Anne Yee , Coordinator of Nicotine Addiction Research & Collaborating Centre (NARCC), Prof. Dr. Rahimah Binti Abdul Kadir , Specialist Advisor at Universiti Malaya Centre for Addiction Science Studies (UMCAS), Mr. Kazuo Mabuchi , Managing Director of Southern Lion, Dr. Noor
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Brandon Chua

Systema Pledges To ‘Gumbatte Towards Healthy Gums & Teeth’ with Malaysia

Systema, MOH and MDA Introduce CSR Campaign to Provide Oral Care Support to The Public and Frontliners You are probably among the 94 percent of Malaysian adults with gum disease based on data from the National Oral Health Survey of Adults 2010 [1] . The main cause of gum disease is plaque, a soft sticky film containing billions of bacteria. When plaque builds up between teeth, along the gum line and inside gum pockets, the harmful substance caused by bacteria build up will damage the gum tissue. Senior Director of Oral Health, Oral Health Program (MOH), Dr Noormi Binti Othman (LEFT) and Director of Dental Health Policy and Strategic Planning (MOH), Dr Chia Jit Chie (RIGHT) representing the frontliners of MOH received a total of 10,000 trial sizes and 9,000 units of full size Systema toothpaste. In a recent study conducted by Lion Corporation on 450 Malaysian adults showed 80% of respondents had at least one visible sign or symptom of gum disease, the most common being bleedin
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