TAC Media Leads The Charge To Ensure Forum’s Success Tom Goddard Malaysia’s leading Out-of-Home (OOH) company, TAC Media, orchestrated the World Out of Home Organization’s (WOO’s) APAC Forum in Kuala Lumpur, the first in-person such event in the history of WOO. The event saw over 200 of the global OOH industry who’s who from across 20 countries showcasing OOH’s growing impact in the marketing mix. Eminent speakers were drawn from the region's major media owners, media agencies, marketers and suppliers, with strong representations from the regional trade associations, which are major growth drivers in their respective markets. WOO President Tom Goddard said, “We are thrilled to have our very first in-person APAC Forum here. While a range of positive dynamics are driving the OOH medium forward, the industry needs to increase collaboration at all levels and shift from a focus on local competition to sector level cooperation to help combat the threat of other media.” “On behalf of WOO...
