The LEWIS Global Marketing Engagement Index™ reveals e-wallet brands need to refocus efforts towards building connections and trust People vector created by pch.vector - www.freepik.com TEAM LEWIS, the global marketing agency, launched the E-Wallets Marketing Engagement Index™ report, analysing 15 of the leading e-wallet companies in Malaysia. As a collective, the 15 companies excelled in the areas of site security, social presence, mobile, chat and app metrics. However, a vast majority of the e-wallet brands on the Index have not fully leveraged digital marketing, media, and CSR. The study points to gaps in marketing engagement amongst e-wallet companies and the need for brands to focus less on the technical, vanity aspects of marketing engagement, and more on building stronger connections with audiences. The analysis is based on a proprietary methodology, the LEWIS Marketing Engagement Tracker™ (LEWIS MET™), that measures and quantifies companies across 9 key categories such as socia
