Concerted efforts being made by local multi-generational company to encourage Malaysians to incorporate healthier sources of quality protein in to breakfasts Initiative in line with national level agenda to mitigate growing concerns over diabetes and obesity amongst Malaysians Remember that old saying “breakfast is the most important meal of the day”? Well turns out, scientifically it is even more true that we thought. Reports have indicated that your breakfast choices not only have an impact on your day but even have a lasting impact on your long-term health. As awareness grows about the significance of a nourishing morning meal, one key element emerges: quality protein. This is especially concerning here in Malaysia, where surveys have shown that our breakfast habits are typically a tale of two extremes - barely anything (like a cup of black coffee) or way too much (think an entire plate of Nasi Lemak with fried chicken or squid). This imbalanced breakfast leads to lethargy and meta
