Since the start of the pandemic in 2020, many are living in unprecedented times of disconnect, restrictions and uncertainties. To connect Malaysians with loved ones near and far, Tic Tac Malaysia has launched the Tic Tac ‘Kindness Trail’ campaign which features the ‘Gentle Messenger’ – an augmented reality tool which can help Malaysians spread kind words and win weekly prizes. From now till the 24th of April, the Tic Tac ‘Kindness Trail’ campaign encourages Malaysians to spread positivity and kind words to one another through customizable messages and characters in the ‘Gentle Messenger’ available at www.tictac.my , featuring the iconic and cute brand characters Tic and Tac. Sulabh Madhwal, Head of Marketing for Tic Tac Asia Pacific, said that “The pandemic period feels like a surreal time warp where days and months seem to fly by, and it is hard to plan and predict the future. These circumstances have left many feeling disconnected and detached. At Tic Tac, we saw an opportunity to co...
