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TikTok Shop recently concluded its flagship annual e-commerce seller empowerment event, TikTok Shop Summit, in Malaysia. The event aimed to empower local micro, small, and medium enterprises (MSMEs) and homegrown brands by unveiling 3 key updates that will shape the future of online shopping. Small businesses and local entrepreneurs are expected to be the biggest beneficiaries, as 98% of the over 1 million sellers on TikTok Shop in Malaysia are MSMEs. Here are the highlights: The Rise of Discovery E-Commerce TikTok Shop announced that it saw 2.2x growth in sales, 1.8x uplift in sellers, and 1.8x increase in affiliate creators year-over-year within the first half of 2024. This demonstrates the shifting consumer behaviour of Malaysian online shoppers, which is now inclined towards discovering brands and products through content. Through TikTok Shop, local entrepreneurs have greater opportunities to build lasting homegrown brands by tapping into its comprehensive Shoppertainment ecosyste

One year on, TikTok Shop has created exciting growth opportunities for local homegrown brands through Shoppertainment TikTok Shop is celebrating its first birthday by looking back on its milestones and looking ahead toward providing even more opportunities for sellers and shoppers in the TikTok ecosystem. Since its arrival to Malaysian shores, TikTok Shop has been driving interactive and seamless e-commerce experiences with Shoppertainment where sellers can infuse their creativity into getting their brand voice heard, and shoppers are able to walk the talk with #tiktokmademebuyit and purchase products on TikTok. Earlier this year, TikTok introduced TikTok Shop Shopping Center, a central hub where users can easily discover promotions (such as campaigns and flash sales), and the wide array of products from TikTok Shop merchants, as well as manage their orders all natively within one tab to provide an enhanced shopping experience. With the intention of boosting the local economy and prov