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Supported by MYDIN, Jabatan Kementerian Masyarakat (JKM), And Generous Malaysians The majority of Malaysian families, and school-going children look forward to the start of the new school term as an opportunity to gain knowledge and make new friends. This situation is different for urban poor families who dread the start of the school term as equipping their children with back-to-school-essential comes at the cost of cutting out other necessities, yet they realize that education is important and key to breaking the cycle of poverty. In addition, the current global inflationary pressure has increased the cost of living and their dilemma to survive in the metropolitan cities. Understanding the hardships experienced by this vulnerable group, TOP, the No 1 [1] Detergent Brand in Malaysia via its Cerahi Kehidupan Bersama TOP (Brighter Future with TOP) charity fund-raising campaign has equipped 200 Primary One students from urban poor families in PPR communities in Kuala Lumpur, Selangor, J...

The majority of Malaysian families eagerly anticipate the start of the new school year, racing to equip their children with all new school necessities to motivate the kids to excel in their primary education. However, for urban poor families, the new school year is laden with major expenses. While the percentage of urban poor is relatively low at 3.8% [1] , Malaysia has one of the fastest urbanisation rates in South-East Asia with 77.9% of the country’s 32.4 million population living in urban areas [2] which translates to almost 960,000 urban dwellers living in poverty. Most of the urban poor are settled in Projek Perumahan Rakyat (PPR) low-cost flats, which are densely populated with limited public amenities that are often associated with drug and alcohol abuse, crime and petty theft as well as domestic violence and abuse, making the residents vulnerable [3] . Those with lower educational attainment tend to be from households with lower incomes causing the income gap to widen [4] . E...

Partners with Kloth Cares & INTI International College Subang to Upcycle Textile Contribution for Communities in Need Life is back to normal as we embrace endemicity. Reclaim time, convenience and ease-of-mind when it comes to laundry with the TOP Colour Signature line of Super Colour premium powder detergent and Colour Protect premium liquid detergent with breakthrough 5D Colour ProTech laundry technology. Now, you can wash all your laundry together be they light, dark, multi-coloured, white, old or new [1] with the confidence that colours won’t bleed, colourful clothes will remain vibrant, and dark clothes will stay dark. It prevents fabric from early aging, keeping them newer for longer helping prolong the life of garments thus promoting more sustainable living. How 5D ProTech Technology Works? TOP the No 1 [2] Detergent Brand in Malaysia, is an innovative, consumer-centric brand by Lion Corporation Japan, that has been uplifting the way we do laundry in Malaysia through conti...

TOP Care Packs for staff at six Anjung Singgah social intervention centres received care packs from TOP Malaysia is in recovery mode with vaccination rates at over 90%, and fewer new cases. Teenagers between 12 to 17 years will be the next group to be vaccinated. Businesses, schools and colleges are reopening, domestic travel is picking up with more holiday destination. There is hope; but there is still much to be done with the Ministry of Health’s COVID-19 patient-facing frontliners continuing to serve despite the risk of being infected. TOP detergent aims to create a virtuous circle of uplift and support that includes hard-pressed MOH COVID-19 patient-facing frontliners, vaccinators and NGO staff, while motivating more people to sign up for, and receive their vaccination. TOP Advanced Micro-Clean Tech Liquid Detergent comes in six variants TOP detergent is contributing 17,000 Advanced Micro-Clean Tech detergent care packs to MOH COVID-19 patient facing frontliners, vaccinators from ...

Breakthrough Formulation Proven to Remove 99.9% of Viruses Including The COVID-19 Virus [1] ! Advanced Micro-Clean Tech TOP liquid laundry detergent comes in 6 variants The COVID-19 pandemic is still with us. While the immunisation roll-out is progressing, Malaysians are responding responsibly to the government’s call to protect self, to protect all by taking precautions to bring down transmission of the COVID-19 virus. While staying home, practising physical distancing, usage of face masks, hand washing or sanitising, and temperature checks are part of our new norm, Malaysians in the spirit of #kitajagakita have embraced TOP’s latest detergent technology innovation that is proven to remove 99.9% of viruses including the SARS-CoV-2 virus that causes COVID-19, and Influenza A [2] . Social media posts with the hashtag (#TOPcaresforYOU #TOPsayangisemua #TOPneversettles) have inundated feeds as people who have headed back to work, to school and out of their homes share their spin on the ne...

Disokong oleh TESCO dan Jabatan Kemajuan Orang Asli (JAKOA) Cerahi Kehidupan Bersama TOP – Pengurus Jenama Southern Lion Sdn Bhd (Bahagian Penjagaan Fabrik) En. William Bee (kiri) dan Pengurus Pemasaran  (Bahagian Penjagaan Fabrik) Cik Ling Ai Li (kanan) menyusun kelengkapan kembali-ke-sekolah kepada 420 pelajar Orang Asli Permulaan sekolah tahun 2021 melakar sejarah apabila Malaysia diletakkan di bawah Perintah Kawalan Pergerakan (PKP) bagi melawan pandemik Covid-19. Para pelajar terpaksa meneruskan pelajaran daripada rumah bagi memastikan generasi muda tidak ketinggalan dalam pelajaran walaupun keadaan ekonomi negara yang terjejas akibat pandemik, termasuk ekonomi golongan seperti Orang Asli. Populasi Orang Asli merupakan antara yang paling teruk terjejas ekonominya. Banjir yang melanda baru-baru ini di Johor, Pahang dan Perak turut menyebabkan aktiviti ekonomi tergendala dan pada masa yang sama, mereka bimbang anak-anak mereka dijangkiti wabak Covid-19. Namun di sebalik halangan...