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‘How do you feel?’ Triumph is introducing its new Spring / Summer 2023 (SS23) collection, Flex Smart. Flex Smart is about you, an individual woman, a woman with your own thoughts, feelings, and daily needs. Celebrating each woman through versatility, choice, and freedom. Flex Smart is a truly versatile hybrid style that works with your unique needs. This collection adapts for you as your body and your life change. This range focuses on comfort, with a bandeau top that moves with your body. A piece that you can wear under your clothes or as a top just on its own, however, you would like it. Made to flex in harmony with your body, you can wear it with straps or without. This multifunctional bra is made with soft stretch fabric so it doesn’t hinder you in whatever you are taking on in your day. This collection also includes an ergonomically designed High Leg Brief, which is soft and lightweight and flatters your natural curves. Whatever stage of life you’re going through, Flex Smart is th

Celebrate this festive season. Whether you are looking for the perfect gift or lingerie to wear under your Christmas party outfit, our festive collection has been designed with your comfort and style in mind. Our collection of festive favourites is all about non-wired comfort. Featuring breathable and lightweight designs with feminine touches, this range is the perfect accompaniment to the festive season. The Natural Elegance Sleek is a flattering and feminine full-lace non-wired bra with a deep V neckline. It is smooth under clothes and has slings for centralization. Also available in a wired design, both can be paired with the matching hipster. Colours include Black, Nude and Red (Rosso Masai). Iconic Aqua is one of our bestsellers for a reason. The push up Aqua Ying Yang has smoothing mesh side wings and inner slings for centralisation. It features a plunging neckline and breathable padding for a supportive, comfortable and alluring look. Available in non-wired and wired designs in

Internationally renowned lingerie brand, Triumph has today revealed an evolution of its global brand vision and visual identity. The strategy – to be implemented across markets including Malaysia - is designed to underline Triumph’s philosophy that all women should wholeheartedly be able to embrace who they are, their individuality and uniqueness. It is a philosophy that is rooted in helping to empower women everywhere. The brand vision is a true celebration of individuality that will see an entirely new look and feel that is authentic, fresh and modern. Triumph is a brand with a long and rich history, however, it also understands the need to evolve and rebuild its relevance in a rapidly changing world. It will continue to leverage the key characteristics that have helped to build its brand loyalty over the years, such as: functionality, trustworthiness, elegance – but will add a renewed sense of flair and excitement across all its visual and communications touchpoints as well its prod

New for AW22 is the innovative Triumph Flex Smart – an underwear concept that follows the unique movements of a woman’s body. No two bodies or busts are ever identical. As Triumph continues to celebrate the uniqueness of all women, the theme of adaptability has become ever-more important in its product innovations. Women’s lives vary from one moment to another, constantly adapting to different scenarios, different moments and different roles. Flex Smart has been designed to provide total freedom as it moves with women’s bodies and flexes for all their different roles in life. Triumph Flex Smart features flex inserts that are positioned to follow movements and expertly adapt to provide support, whilst also providing a feminine and sensual look. The flex inserts are so supportive that Triumph Flex Smart is even suitable for light exercise such as yoga or Pilates. It provides daily support for women whose busy lifestyles take them from home-to-office, mat-to-bar or even away from a Zoom c