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XOX Strengthens Presence In Local Football Scene With KLCFC Partnership

XOX Berhad (XOX), via its sports marketing arm, XOX Pro Sport Sdn. Bhd., and the Kuala Lumpur City Football Club (KLCFC) have kick-started a partnership to offer XOX’s comprehensive range of product and service to the public. The companies in XOX’s ecosystem range from technology offerings to financial products, events management and even apparels. L-R Mr. Tan Tai Liang, Chief Sales Officer; Ms. Sylvia Kong Choo Hui, Group Chief Financial Officer XOX; Mr. Yakub Hussaini, General Manager Kuala Lumpur City FC; Mr. Winson Wong, Chief Operating Officer Kuala Lumpur City FC; Mr. Noor Azri Bin Noor Azerai, Director of Rinani Group Berhad The initial collaborative products to be rolled out are multiple co-branded mobile plans by another of XOX’s subsidiary, ONEXOX Sdn Bhd, which are targeted at KLCFC’s avid supporters. Fans of the football club who subscribe to the XOX mobile service will have the opportunity to receive exclusive news, content, multimedia updates, and promotions, among...