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adidas Assembles Local Malaysian Creatives For The Brand’s First Southeast-Asian Initiative – The adidas Originals NMD Cypher

In 2015, adidas Originals launched the trailblazing NMD (Nomad) silhouette, taking cues from the brand’s inimitable archive in order to create a shoe that disrupted the sneaker world at the time. Six years later, the Trefoil has returned with an updated take on the original cutting edge innovator, channelling the very same independent mindset to present the NMD V3.    Made for those who respect what’s come before, while also staying up to date with what’s coming next, the latest silhouette in the NMD family stands proud as a future icon created for the rebellious explorers forging the cities of tomorrow. Boldly mapping the future to come, the launch of the NMD V3 silhouette in Southeast Asia will be accompanied by a first-of-its-kind regional initiative, which celebrates the spirit of modern and Original trailblazers with the adidas Originals NMD Cypher. In Malaysia specifically, adidas will be working with 3 local artists to collaborate on a one-of-a-kind song. By definition, a ‘Cyphe