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bpositive, Singapore’s leading healthcare product provider, has a unique new collaboration in the works with Illumination Studios, the animation studio behind heartfelt comedy gems such as Sing, The Secret Life of Pets, and Despicable Me. Utilising the studio’s mascots – and fan favourites from the Despicable Me series – this partnership brings the beloved Minions characters to its new range of plasters. “For us at bpositive, we knew we wanted to introduce a range of wound care products for kids, and we wanted them to be bright and cheery,” says Corey Bryant, Founder of bpositive. “However, as we were developing this collaboration with Illumination Studios, we also realised there aren’t a lot of unique, fun plaster options that are also intended for adults to use as well. With the Minions range, we hope both kids and adults can enjoy showing off these adorable ‘Boo Boo’ plasters, regardless of age.” The choice of the Minions characters for this new product line comes as no surprise whe...

bpositive launched its wound care line in over 250 Caring Pharmacy stores in late 2023 Its Buy1Help1 initiative allows customers to contribute to a charitable cause of their choice for every purchase The official launch of bpositive entering Malaysia at Caring Pharmacy With non-communicable diseases (NCDs) like heart disease, pneumonia, and diabetes on the rise in Malaysia, it is extremely important for Malaysians to have better accessibility to high-quality healthcare options. Most notably, for the NCDs that have a high likelihood of producing wounds, patients must have easy and affordable products available to them. In response to this, bpositive, a leading international healthcare brand, has officially marked its entry into the Malaysian market. Specialising in medical and healthcare products, bpositive is committed to encouraging individuals to "think, feel, and perform better." As part of its international expansion, the brand made its direct-to-consumer retail debut in...